3) [Algorithm for decision-making] What to do with a suggested keyword

A keyword tool suggests hundreds of keywords per single product. This lesson provides you with 9 conditions that define, which of the following actions you should take:

  • add a keyword to your launch stage keyword list,
  • add it to your scale stage keyword list,
  • omit it, or
  • add specific words from it to a negative keyword list.

All recommendations are laid out with IF/THEN logic and explained with real examples from my team’s practice.


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