Does this sound familiar: Leads from Facebook are weak, let’s cut this channel, I don’t believe leads from GDN, YouTube, Discovery ads can convert to…
Read MoreAn easy way to tell the quality of your leads
What % of your audience you can reach via Facebook retargeting nowadays
Recent case study’s results Campaign objective: Reach Placements: Facebook, Instagram Frequency cap: 3 impressions every 7 days Test duration: 7 weeks Audience retention: last 90…
Read More[Example] Why you shouldn’t bother with Lookalike audiences these days
A few years ago having a database of customers’ contacts for creating lookalike audiences gave an edge in running ads. It gave a much better…
Read MorePausing ads on Fridays, resuming on Mondays -> a higher CPA during weekdays?
The client doesn’t need as many leads on weekends as they do on business days. But Facebook ads don’t allow you to set up a schedule using daily budgets.
Read MoreFacebook and Display Ads are Rarely Profitable Without this Mind Switcher
When a user is browsing sites like Facebook or Fox News, they aren’t there to learn more about your product. This is why an ad…
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