5) [Follow Along] Transform phrases you’ve gathered in the previous lesson into the keyword list

A keyword research tool gives you ideas by showing you the most popular phrases people use when they search for a product you sell. Those ideas aren’t sufficient to cover long-tail queries.

This lesson explains, how to:

  • transform those phrases into a keyword list that covers almost all possible ways people may search for your product
  • without flooding your account with a ton of keywords that will have “low search volume” status (hence, they won’t participate in auctions).


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