Lessons in this course:
- Protected: Module 1: How to Master Keyword Management
- Protected: 1) Building a profitable keyword list: 5 challenges you will face
- Protected: 2) What you should consider before you start to research new keywords
- Protected: 3) [Algorithm for decision-making] What to do with a suggested keyword
- Protected: 4) [Follow Along] Conducting keyword research
- Protected: 5) [Follow Along] Transform phrases you’ve gathered in the previous lesson into the keyword list
- Protected: 6) Best practices for using match types
- Protected: 7) [Algorithm for decision-making] Which keywords should go to a single ad group and which need a dedicated one? Recommended tools for automating this process.
- Protected: 8) Make a system show an intended ad for an intended set of search queries
- Protected: Module 2: How to Master Bid Management
- Protected: Module 3: How to Find the Most Profitable Ad and Landing Page per Search Query
- Protected: 1) 6 ingredients of a profitable search ad
- Protected: 2) A smarter way to achieve a higher ad relevance
- Protected: 3) 10 issues you face when you test ads in the same way as most of the specialists do
- Protected: 4) What tests you can afford for your budget (how the math works)
- Protected: 5) Planning the experiment
- Protected: 6) Setting up the experiment
- Protected: 7) [Algorithm] Interpreting the results of experiments
- Protected: 8) How to reach the real goal of testing