3) 10 issues you face when you test ads in the same way as most of the specialists do

The most profitable ads aren’t created. They’re found by running ad tests the right way, but most specialists do it wrong.

They perform what they call an “ad test.” They add a bunch of ads into each ad group and let the system choose the winner.

Learn in this lesson:

  • What’s wrong with this approach
  • 10 issues you face when you use it
  • A better way to conduct ad tests


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