2) A smarter way to achieve a higher ad relevance

Most specialists do inefficient and complicated things to achieve a higher ad relevance:

  • They create redundant ad groups to make a tailored ad copy
  • They create a new ad each time they launch a promotion

There is a smarter way to achieve higher ad relevance. This lesson covers built-in tools that allow you to create

  • Hyper-specialized ads to each search (besides a dynamic keyword insertion, of course)
  • Ads that tailor the ad copy to an occasion like a promotion, audience, time of day, etc.

The best part? All these updates can be done automatically, without any coding, on schedule, and for free.


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