Most specialists do inefficient and complicated things to achieve a higher ad relevance:
- They create redundant ad groups to make a tailored ad copy
- They create a new ad each time they launch a promotion
There is a smarter way to achieve higher ad relevance. This lesson covers built-in tools that allow you to create
- Hyper-specialized ads to each search (besides a dynamic keyword insertion, of course)
- Ads that tailor the ad copy to an occasion like a promotion, audience, time of day, etc.
The best part? All these updates can be done automatically, without any coding, on schedule, and for free.