8) Make a system show an intended ad for an intended set of search queries

You place a keyword into a dedicated ad group to craft a tailored ad for it. But it turns out that, in plenty of cases, Google and Bing show an ad from a different ad group for this keyword.

This lesson explains the following:

  • Why such things happen
  • How to make a system show an intended ad for an intended set of search queries
  • How to make a system apply an intended bid to an intended keyword (learn more about this in the next module)

 

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