6) Best practices for using match types

In addition to “back to basics” type of content, this lesson dispels the most common misconceptions of using match types, including these examples:

  • Exact match type makes the cost-per-click cheaper
  • You need to add keywords in any possible way a user may query for a product, including misspellings, plurals, etc.


This content is from the Premium section of our Library. It's exclusively available to members with the Premium account.

Buy Premium account


Current Premium member? Sign in.