Does this sound familiar: Leads from Facebook are weak, let’s cut this channel, I don’t believe leads from GDN, YouTube, Discovery ads can convert to…

This is the data I observed the day before yesterday in one of my campaigns. $160 per lead while the target CPA of groups in it is from $8 to $18. Way too high! So, here is my protocol for reacting to such situations.

Right after the main holidays, most advertisers anticipate a huge drop in conversion rate, usually for 2-3 weeks. So, they have to decide: should they…

So, the action Google suggests is to raise the budget. While it’s definitely good for Google, it’s not necessarily good for your business. Here is…

They tell you about possible positive outcomes of a higher Quality Score, but they don’t tell you that a higher QS saves you money only in some cases, and actions you make to increase the QS may have a negative impact on your profit.

The most common unproductive way to cut Google Ads’ spend is to decrease manual cost-per-click bid or pause keywords based on their individual performance.

1) Try native-looking search ads. You can’t influence on search volume, but you can increase the number of clicks you get from the same number…