You don’t know what you don’t know. This is why this workshop is eye-opening. It can make you reconsider all of your search ads management routines. You may discover that:
- the way you manage bids is all wrong and based on misleading statistics;
- the way you test ads and landing pages leads to false winners more often than you think; and
- the way you collect and organize your keywords leads to a lot of missed opportunities.
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